Press kit & brand guidelines.
Everything you need to write about or feature OwnAura Legal: our story, official logos, colors, and type, plus guidance on using them correctly.
About OwnAura Legal
For 13 years, OwnAura has been protecting intellectual property for creators, artists, and entrepreneurs. OwnAura Legal offers modern IP law for creators: trademarks, copyrights, DMCA takedowns, contract review, licensing, and entity formation, delivered with clear deliverables and transparent pricing.
Media contact: Hello@OwnAuraLegal.com
Brand guidelines
Our identity is bold, bright, and confident, built on a midnight base with an electric aura gradient.
Logo
Color
Aura Purple
#B455FF
Primary brand color
Aura Magenta
#F739C9
Accent, gradients
Aura Lime
#CEF034
Highlights, callouts
Aura Cyan
#00E2ED
Supporting accent
Midnight
#020204
Backgrounds
Aura gradient: Magenta to Purple to Blue
Typography
Headlines
Archivo
Extra Bold, tight tracking. Used for the logo and headlines.
Body
Inter
Regular and Medium. Used for body copy and interface text.
Usage
Do
- Use the white logo on dark backgrounds and the dark logo on light ones.
- Leave clear space around the logo equal to the height of the sparkle mark.
- Use the sparkle mark alone only where the full logo will not fit.
- Write the name as "OwnAura" or "OwnAura Legal", one word, capital O and A.
Don't
- Stretch, rotate, outline, or add effects to the logo.
- Recolor the logo outside the approved palette.
- Place the logo on busy images without enough contrast.
- Write the name as "Own Aura", "Ownaura", or "OWNAURA".
Downloadable assets
Brand kit
All logo versions and the sparkle mark in SVG and PNG.
Icon set
Every icon used on the site in white, black, purple, pink, and yellow.